I run the ads, build the pages they point to, and track what they return.
Full-stack digital marketer currently managing $20,000+ in monthly Google Ads spend across 16 US and Canadian healthcare accounts. Paid search and social, SEO and content, landing pages, email, and the conversion tracking that proves any of it worked.
Monthly Google Ads spend managed, across 16 US & Canadian accounts
Leads generated across paid search and paid social campaigns
Organic search impressions grown for one client, 1,600 to 15,800
Email open rate across a financial services campaign set, vs a ~27% sector benchmark
Understand the offer, build the system, don't guess.
Dulan Ayesh Hettihewa · Colombo, Sri Lanka
I start by understanding the offer and the customer's actual intent, then build a system across SEO, paid ads, content, and conversion tracking. I don't guess what works — I track performance, improve what's already working, and remove what doesn't.
I've worked across finance, fintech, scientific supply, and B2B SaaS — most recently rebuilding local SEO and content strategy for an Australian tax and mortgage firm, and running lead-gen campaigns for a hospitality-tech SaaS platform.
What I actually operate, day to day.
Paid media
- Google Ads — Search, Performance Max, Display
- Meta Ads — lead gen, conversion, retargeting
- Keyword and negative keyword research
- Bid, budget and Quality Score management
- Audience structuring, lookalikes, A/B testing
Measurement
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Conversion and call tracking
- ROAS / CPL analysis, Looker Studio reporting
Build & content
- Landing pages and funnel alignment
- Websites — static builds, CMS, deployment
- SEO: technical audits, schema, internal linking
- Long-form content and blog strategy
- Email flows — MailerLite, nurture sequences
Seven years in, four of them in marketing.
Retail, fintech, B2B SaaS, healthcare, and financial services — across Sri Lankan, Australian and North American markets.
Manage $20,000+ in monthly Google Ads spend across 16 dental and medical accounts in competitive North American paid search. 20+ active Search campaigns, structured across multiple ad groups per client for granular keyword and budget control. Generating 500+ qualified calls a month, plus account compliance and monthly client reporting.
Founded a psychology-driven marketing consultancy. Built the brand, the service model, and the entire web presence — including the site, its blog CMS, and its analytics stack. Client work spans paid media strategy, content, and ad readiness reviews.
Full ownership of digital strategy across a dual-arm Australian consultancy — mortgage broking and tax advisory. Rebuilt the Meta Ads lead generation system to a $47.01 blended cost per lead while lifting click-through from 2.29% to 3.19%. Grew organic search impressions 10x, from 1,600 to 15,800, through schema-enhanced content and geo-targeted landing pages. Built and ran the email programme in MailerLite, reaching a 43.1% open rate across the campaign set — well above the ~27% financial services benchmark.
Organic and paid growth for a B2B SaaS customer-experience platform. Ran a 15-day Meta lead generation campaign targeting SMEs that produced 58 MQLs at a $2.10 cost per lead and converted 3 direct clients. Owned campaign creative, GA4 and Tag Manager tracking, and mentored junior marketers.
Managed approximately LKR 4M (about $11,000) in Meta Ads spend over 15 months, generating 1,000+ leads across 10 retail showrooms. Ran full-funnel campaigns for major retail sale events across Metropolitan Technologies, MCentre and Canon Sri Lanka, and optimized promotional landing pages in a Laravel CMS. One Acer laptop campaign acquired 160 qualified leads in two weeks on an LKR 50K budget.
Social strategy and content execution alongside the Metropolitan role.
Nearly four years in financial services before moving into marketing full-time, followed by a diploma in digital marketing at SLIM Colombo.
Where the strategy actually got tested.
Nine months owning digital strategy for an Australian tax and mortgage consultancy
The problem. Rands ran two arms — mortgage broking and tax advisory — with strong services and almost no organic visibility. Paid social was running but the cost per lead had drifted to a point where the channel wasn't defensible.
What I did. Rebuilt the Meta Ads lead generation system from audience structure up, testing creative against native lead forms and gated checklists rather than pushing more budget at the existing setup. In parallel, rebuilt organic: technical SEO audit, schema-enhanced content, geo-targeted landing pages for the suburbs they actually served, and a blog calendar aimed at high-intent tax and mortgage searches. Then wired MailerLite nurture flows so the leads both channels produced didn't go cold.
Why it worked. The channels were treated as one funnel. Ads pointed at pages built for the search intent behind them, and everything was measured in GA4 and Search Console rather than judged on platform-reported numbers.
I don't just send traffic somewhere. I build the somewhere.
Campaigns fail on the landing page as often as on the ad. These are sites I scoped, designed, and shipped end to end — including the analytics underneath them.
PsyMark Solutions
A five-page marketing consultancy site with a self-service blog CMS, structured data across every page, and a full analytics stack. I scoped it, directed the build, chose the stack, and own the deploy pipeline — push to Git, live in under a minute. Includes a headless CMS so posts can be published without touching code.
Chey Cherry
A product-led site built for a small retail brand, taken from an empty repository to a deployed, indexable storefront presence. Same discipline as the paid work: fast, mobile-first, and measurable from day one rather than instrumented as an afterthought.
Tools that answer the question people actually searched.
Built for an Australian mortgage and tax client. Each one targets a search where every competing page explains the concept at length and never gives the reader a number. Open any tile — these are working rebuilds, not screenshots.
The channel that keeps working after the ad stops.
Email campaigns built and run in MailerLite for an Australian mortgage and tax consultancy, nurturing leads from the ad click into the enquiry funnel — with subject lines, preview text and send timing A/B tested rather than guessed.
Open rate across the campaign set — against a financial services sector benchmark of roughly 27%
Emails delivered across three campaigns in a single month, at a 0.3% unsubscribe rate
Every campaign shipped as tested variants — headline, preview text, and send timing
Published, ranked, verifiable.
A sample from 32 published articles across two client sites. Every link is live and checkable.
ATO Red Flags 2025: How to Stay Off the Audit Radar
randstax.com.auWhat Can I Claim on Tax in Australia? Your 2025 Guide to Smart Deductions
randstax.com.auVictorian Homebuyer Fund Ending: What Buyers in Victoria Must Know Before 2025 Closes
randsfinancialservices.com.auBest Bridging Loan Rates in Australia — 2026 Guide
randsfinancialservices.com.auFirst Home Buyer Checklist 2025 – Victoria Edition
randsfinancialservices.com.auThe Ultimate Guide to Refinancing Your Home Loan in Victoria
randsfinancialservices.com.auRBA Cuts Cash Rate to 3.85% in May 2025: What It Means for Your Mortgage Strategy
randsfinancialservices.com.auWhere the writing meets the visual.
Static posts, banners, and campaign creative across tax and finance clients.
Bridging loans campaign — static post
Tax deductions guide — social post
First home buyer campaign — Berwick, VIC
Late lodger reminder — ad creative
ATO audit awareness — ad creative
Seasonal promotion — ad banner
What the ad spend actually did.
Real performance snapshots, not projections.
Leads generation campaign
364 on-platform leads from 113,500 reach, at Rs116.75 (about $0.32) per lead in the Sri Lankan retail market.
Social messaging campaign
1,117 messaging conversations started, a 422% increase, with new contacts up 807%.
Video views campaign (reach-focused)
157,229 ThruPlays and 642,595 reach on a Rs100,000 (about $275) budget, at Rs0.64 per result.
B2B SaaS lead generation
58 MQLs generated, 3 clients converted within the same campaign window, at $2.10 CPL.
Retail paid reach, 12 months
5,645,097 paid reach and 39,172,453 paid impressions across a year of showroom campaigns, up 20.6% and 6.2% year on year.
Full-year content performance
4,368,143 total reach across 2024, with 4,314,222 of it driven by paid, 147,700 three-second video views and 26,600 content interactions.
Open to roles, and to select projects.
I'm available for full-time and contract roles, and I take on a small number of freelance projects alongside them — paid media, SEO, or a build that needs all of it.
Tell me what you're working on and what's currently not working. That's a more useful first message than a job title.